5 Best UX Practices to get More Website Conversions.
You have a full-fledged website for your business with the best content & well-optimized using SEO techniques.
But still, your website is not converting!
And you start wondering why?
Well, the answer lies in your website itself!
When a user visits your website, there are chances that the user has left the website within 5-10 seconds because he or she has had a bad experience. The user’s decision to leave or stay on your website entirely depends on one thing, that is the User experience.
The goal we are talking about here is to make the users stay on your website long enough to see what you have to offer and convert them into customers which is of course the ultimate goal. A good conversion rate means more sales and revenue.
If this goal is not achieved, it means your website is struggling to provide a good experience to its users.
Now, this begs the question, “How to provide a better user experience and improve conversions?”
Better UX design is the answer!
“A great UX design is a requisite for any website to convert”
What is UX?
You must have probably guessed by now, UX is a term to describe how a user feels when interacting with your website.
UX design is a design process whose sole purpose is to design a website that offers a great experience to its users.
When designing a website, you need to ask yourself!
- Can the user navigate easily on my website?
- Is my website easy to use?
- Is my website showing what my business has to offer?
- Will the users find it easy to get in contact and request my services on my website?
Here are a few best UX practices to improve your User Experience of your website.
- Clear “call to action” button
A “call to action” button in a website guides a user towards conversion. Sign up now, Download Now, Start a trial are commonly used “call to action” buttons in a typical website.
The placement of the “call to action” button plays a major role in website conversions. If the “call to action” button is hard to see, read or click, this will negatively impact the user experience and in turn, affects the conversions. So put your “call to action” buttons in the natural path your users follow when they navigate your website.
Choosing the right colour for your “call to action” button can be a game-changer. Using orange, red, or green colour can make the “call to action” button stand out and are more likely to be clicked by the visitors.
Also, Using headlines that create urgency can lead to conversions. Specific words like start, learn, build, discover when used on a “call to action” button heading can induce emotions and make the users click the button.
- Use original images
Images make your website visually appealing to your visitors. Having the right amount of high-quality images on each web page can make the visitor show interest in your website thus enhancing the user experience. But choosing the right image is imperative as it impacts the overall appearance of the website.
It is always a good idea to use original images on your website rather than stock images.
Let’s face it.
Although Stock images are cheap and easily available, using them will do more harm than good. A visitor will lose interest in seeing a stock image as they might have already seen it somewhere else. They might get the impression that you have not invested enough time and effort in designing the website.
On the other hand, original images are unique and have a realistic approach which the user can easily connect with, drawing more visitors to the website.
Say you have a product image. It is important to upload that image from various angles. Also enabling the zoom option on the image will help the user to understand your product better.
- Video on landing pages
Landing pages are sales pages in disguise that persuade you to click on the “call to action” button that will lead you to the “purchase” page on your website. When a user navigates the landing page, he or she comes across a lot of text which can be a deal-breaker for some folks. Nobody has the time or patience to read all that text.
Videos on landing pages can change the game for you in terms of sales. they have the power to induce emotions and build trust in your brand. Also, help to convey the right message to your audience. 80% of the online population prefer video over texts.
Videos can shoot up your conversion rate. This doesn’t mean you should pull your iPhone out and start shooting. Visitors coming to your website do not want to see a low-quality video. In fact, a low-quality video can leave a bad impression of your brand. So businesses must invest in professional video production.
- Site Loading speed
The loading speed of your website is one of the most crucial factors in determining if your UX is up to the mark. If your website loads slowly, there’s a high chance that the user will leave your website and the reason is that the user is frustrated because of the slow loading speed.
It has been observed that if a website takes more than 3 seconds to load, the user will abandon the site and move to another site that loads faster. Based on the loading speed, the user will decide whether to further visit your site or move onto another site. In fact, studies show that 79% of the users will not return to the website citing poor website performance. And few of them can even mention the poor experience to others. This is really bad for your brand. You not only lose visitors, but your brand popularity will also decline.
So it is very important that your website loads in 3 seconds or less.
And to ensure this, you can conduct speed tests using tools like page speed insights by Google. Large images can slow down your website. You can fix this by optimizing images on your website using tools like image optimizer.
Just improving the speed of your website for the desktop is not enough. You must make sure your website loads just as fast on a mobile phone. Today most online shoppers prefer to shop on the go. Since almost everyone owns a smartphone these days and the internet is easily accessible on it, it is necessary to make sure your website loads faster and works seamlessly on these devices as well.
- Reduce friction on the website
Friction is simply a distraction caused when the visitor is on your website that will stop him or her from converting. Having too much text on a page, wording that doesn’t make sense, a complex page design, or an overly complex form can cause friction.
For instance, a visitor wants to sign up for a free trial on a site and the site asks for the credit card number out of the blue. Isn’t that annoying? That’s called friction. At this point, the visitor will decide to leave the site and the chances of him or her converting go out of the window.
The best way to reduce friction on your website is to analyze user behaviour, point out the specific areas where the users are dropping off. Ask yourself whether these areas are loaded with content, whether you are asking for information that the user doesn’t want to share, are those areas lacking in detail which otherwise would motivate the user to make a purchase. This will help eliminate unnecessary friction on your website.
Another way is to eliminate the navigation links on the landing pages. Navigation links are said to take the user away from the page. These links act as distractions. So you need to create a landing page that is free of navigation links. They are also known as naked landing pages. This way the visitor can focus on the offer on the landing page, fill out the form and complete the conversion.
Why invest in UX:
A website with great UX design can do wonders for your business. When your site provides the best User experience to the visitors, your site is rewarded with conversions.
A great user experience is not about providing just information that the user is looking for, but also providing a design that keeps the user glued to your website and giving the user a long-lasting experience that will make them come back to your website for more.
A better UX design will instantly boost the browsing experience of the user resulting in longer sessions on the website.
No matter how good your product or services are, if the user has had a bad experience on your website, he or she will never come back to your website again.
So it’s definitely worth investing your time and effort in designing a website with the best UX practices that will not only provide your customers with the best user experience but also generate traffic and increase website conversion rates. follow Zeksta blog updates for more UX tips.
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