In this digital age, having a strong online presence is very important for the success of any business. Letting the world know about your products or services is crucial. Here are a few ways you can establish your presence online. 

Having a full-fledged website: 

Today every customer looks for information on the web. Every shopper looks for a product online. The fact that almost everyone owns a Smartphone these days and the availability of the internet and the easy access to it using smart phones has resulted in more people switching to online shopping. If you want your products or services to be seen, if you want your brand to be visible, a fully developed website can serve the purpose. A website provides information about your business, products, and services you have to offer. A website also acts as a medium of communication between you and your customers. Having a website with just information won’t cut it. A website must have a visually appealing design and must provide a great user experience. Hiring professional website designers and developers for this purpose is also very important. A well-developed website can attract more visitors generating more traffic to your website, leading to an increase in sales and revenue.

Having a social media presence:

Being on social media has become a necessity these days. There are 3.8 billion users on social media today. This shows that social media is the best place to reach your target audience. The number of users on Social media platforms like Face book, Instagram, Twitter, YouTube, etc is increasing every day. People trust these platforms. Not having a social media presence will make people lose trust in your brand. Showing your brand on social media is the best way to build credibility and brand reputation.

Implement SEO strategies:

Having a website is not enough. Whenever someone looks for a product or service on search engines like Google, it is important that your website appears on the first page of Google’s search engine result page. With the help of SEO experts, you can achieve this goal. SEO experts perform search engine optimization. They optimize your website regularly using the latest SEO techniques to increase its visibility online and help rank higher on the search engine results.

Produce content:

The more content you produce the better visibility on the web. Producing content every day in the form of blogs, images, info graphics, and videos increases your chance of showing up on the internet.  Content writers and graphic designers can help you create engaging content that is appealing to your customers. Having content on your website and other social media platforms not only helps build brand awareness but also improves your online presence. 

In this digital age, having a strong online presence is very important for the success of any business. Letting the world know about your products or services is crucial.

Here are a few ways you can establish your presence online. 

Having a full-fledged website: 

Today every customer looks for information on the web. Every shopper looks for a product online. The fact that almost everyone owns a Smartphone these days and the availability of the internet and the easy access to it using smart phones has resulted in more people switching to online shopping. If you want your products or services to be seen, if you want your brand to be visible, a fully developed website can serve the purpose. A website provides information about your business, products, and services you have to offer. A website also acts as a medium of communication between you and your customers. Having a website with just information won’t cut it. A website must have a visually appealing design and must provide a great user experience. Hiring professional website designers and developers for this purpose is also very important. A well-developed website can attract more visitors generating more traffic to your website, leading to an increase in sales and revenue.

Having a social media presence:

Being on social media has become a necessity these days. There are 3.8 billion users on social media today. This shows that social media is the best place to reach your target audience. The number of users on Social media platforms like Face book, Instagram, Twitter, YouTube, etc is increasing every day. People trust these platforms. Not having a social media presence will make people lose trust in your brand. Showing your brand on social media is the best way to build credibility and brand reputation.

Implement SEO strategies:

Having a website is not enough. Whenever someone looks for a product or service on search engines like Google, it is important that your website appears on the first page of Google’s search engine result page. With the help of SEO experts, you can achieve this goal. SEO experts perform search engine optimization. They optimize your website regularly using the latest SEO techniques to increase its visibility online and help rank higher on the search engine results.

Produce content:

The more content you produce the better visibility on the web. Producing content every day in the form of blogs, images, info graphics, and videos increases your chance of showing up on the internet.  Content writers and graphic designers can help you create engaging content that is appealing to your customers. Having content on your website and other social media platforms not only helps build brand awareness but also improves your online presence.  

Every business is undergoing a total digital transformation to provide better value to its customers by incorporating digital solutions in all areas of its operation. Businesses rely on digital strategies and technologies to adapt to the rapidly changing customer expectations.

So it is imperative to choose the right digital solution partner for your business to flourish.

Zeksta Technology being the innovator in the field lends its vision and broad perspective to businesses and organizations trying to transform their operations and meet the growing demands of the digital marketplace.

Here are the top reasons why you should opt for zeksta technology for all your digital solutions.

We work with your team before we start to understand your business, your short-term and long-term goals that you are looking to achieve with the project, we brainstorm ideas that will benefit your business in more ways you can imagine. We formulate a plan in advance to tackle obstacles that are likely to occur over the course of the project.

We have successfully developed a proven methodology to identify and implement the proper ingredients that go into making any online business successful, thanks to our well-trained and highly experienced digital team who knows the ins and outs of the online industry.

We design and develop websites that are not just eye-catching but have the ability to generate a buzz around your brand and in turn generate sales. Our designers work with the digital team and design websites that won’t disappoint your target audience.

We incorporate the best digital marketing strategies to elevate your business online and make it stand out from the rest. We perform search engine optimization to rank your website higher on search engines. We run social media ads and campaigns to increase your brand visibility and drive traffic. We leverage the latest tools and technologies to ensure your business is on par with today’s digital trends.

We offer innovative yet cost-effective digital solutions that are tailored to your business requirements. Many agencies offer solutions at a cost that can burn a hole in your pocket. We at zeksta technology break down the cost structure for you and offer solutions at a reasonable cost. Our goal is to be transparent every step of the way and we leave no stone unturned to give you the best Return on Investment.

We keep an eye on your competitors. Our analytics team conducts thorough competitor analysis and puts together a comprehensive list of “do’s and dont’s” that will benefit you or save you from making mistakes that your competitor can capitalize on.

Yes definitely!

With the easy availability of the internet and technologically advanced features on smart phones, it is much easier and quicker for internet users to shop online. People prefer going online to purchase products they are looking for rather than going to an actual physical store. People like to shop from the comfort of their place.

Having an ecommerce website for your store can be rewarding in many ways.

You can showcase your products and services, tell about your store, sell items and take payments online.

Here are a few ways an ecommerce website can benefit your business.

Global reach

With the help of an ecommerce website, you can reach a wider audience and offer your products and services to customers around the world, regardless of location and time.

Open 24/7

Having an Ecommerce website means your store is open 24 hours a day, 7 days a week. Customers can visit your website anytime they want to purchase something. Your products are available for them round the clock and you won’t lose out on sales.

Broaden your brand

You can scale up your product range and offer a variety of products on your Ecommerce website. 

More convenient

Ecommerce websites are more convenient for shopping than regular stores. People can access these websites on their smart phones easily without even having to out of their places saving their time required to travel to an actual store. People get more options to choose from while shopping online. And integrated payment gateways make the payment faster, secure and convenient.

High conversion rate

A visitor doesn’t have to spend much time shopping on your ecommerce website as opposed to the customers shopping at the regular store. This increases the chances of customers making the decision to purchase your product thus increasing the conversion rate.

Marketing through SEO and social media

Search Engine optimization can help rank your website higher on search engines. Social media platforms like Face book, Instagram can help you build trust with your customers through reviews and ratings. And you can keep them informed about your products with regular posts and offers this gives more visibility and traffic to your website.

At Zeksta Technology, we design and develop Ecommerce websites that cater to your business needs. Our team of designers and developers build a high-quality Ecommerce website that offers the best user experience and unmatched performance. We also build a mobile-friendly user interface so that your customers can visit your website on their smart phones. With the help of our Ecommerce specialists, with their expertise in Ecommerce platforms like Magento, Shopify, woo commerce, we build an advanced ecommerce website loaded with rich features without compromising the convenience of the user.

Small business websites

Every brick-and-mortar store needs a website as the internet has become a necessity in our lives. In times where the number of internet users is increasing exponentially, having a website helps small businesses reach people on the internet. You can not only show your products or services on a website, but you can also include details like hours of operation, contact details, location details with a map. It also allows the user to book services or place an order online.

Portfolio websites

These are the websites that are built to showcase your work. You can display your project or your artwork and increase your chances of getting hired by your potential employers

Nonprofit websites

This type of website is built to provide information on charity and donations. You can accept donations directly on these websites.

Personal websites

These are the types of websites built to feature a person as a brand.

Brochure website

Brochure websites are digital versions of printed brochures. They show the products or services your business offers. In simple words, Brochure websites are designed to tell a story. They are visually engaging and help describe a business’s services while acting as a valuable tool and resource for customers, prospects, and employees. .  These websites work well on desktops, tablets, and smart phones. So your products can reach a larger audience with the help of this website.  Brochure websites are best suited for businesses with limited budgets who don’t want to make changes to the website very often. These sites are quicker to build and easier to maintain.  It can help you build your online presence at a low cost. 

Lead page website

Lead page websites or landing pages are standalone web pages created specifically for marketing or advertising purposes. It has a form that allows you to capture visitor’s information using which you can run marketing campaigns. The sole purpose of the lead page is to convert visitors into leads.  When a visitor clicks on the call to action button on a link from an Email or Ads from Google, he will land up on a page with a form. He then fills up the form and the information is stored in the lead database. The visitor is converted into a lead at this point. You can then contact the lead using the information from the database.

Ecommerce website

Ecommerce websites are online platforms that facilitate buying and selling of products or services through means of transfer of information and funds over the internet. With a single website, you can showcase your product, sell it and accept payments. Online ecommerce websites can boost your online presence, generate traffic, and increase sales. We specialize in designing and developing ecommerce websites for different business sectors.  Our robust team of Ecommerce specialists specializes in Ecommerce platforms like Magento, woo commerce, Shopify, etc. We utilize the latest ecommerce technology and proven strategies to deliver eCommerce solutions for our clients.

Membership website

Membership websites are those websites where access to specific content is protected using a member login page. In order to view the content, one needs to have an active member account on your site. An online membership website can provide the perfect solution for organizing and sharing internal information between website members. A paid membership site is one where visitors must pay to gain access to view the content.  You can charge people on a recurring basis for access to the protected content.

Word Press CMS

WordPress is the most popular content management system that powers 40 % of the websites in the world .WordPress offers a highly scalable framework that can be utilized to build almost any website. WordPress websites come with a user-friendly interface. It’s open-source and free to use.  WordPress can be used to create your own website or blog.  WordPress makes building websites easy even if you are not a developer. You can modify your website using themes and plugins.

PHP website

PHP is an HTML-embedded scripting language that is used to create dynamic websites. It is a server-side programming language used by website developers across the globe. It is open-source and free to use, which makes it a cost-effective website development option. PHP is a primary platform for website development because it is easy to understand and the language is developer-friendly. PHP supports operating systems like Windows, Linux, Mac Os, etc. It’s a base for almost all the popular free scripts used for blogs, forums etc. Another advantage of PHP is its ability to interact with databases. Ex The combination of PHP with MySQL.

JavaScript development

JavaScript is a programming language that allows developers to make web pages interactive. JavaScript gives web pages an interactive ability that engages a user. Most of the functions and applications are coded in some form of JavaScript. They are versatile and beginner-friendly. JavaScript enhances the user experience by changing it from a static page to an interactive page. JavaScript is the only programming language that is native to the web browser.

Angular JS

AngularJS is a structural framework for creating dynamic web applications. It allows developers to use HTML as a template language and extend HTML’s syntax to express application components clearly and briefly. It eliminates the need to write much of the code because of Its data binding and dependency injection and it all happens within the browser, making it an ideal partner with any server technology.

Angular JS is an open-source framework used for web applications. It is maintained by Google. It can create rich internet applications. Applications written in AngularJS adapt easily on cross-browser platforms. With AngularJS, website developers can create a single page application in a very clean and maintainable way. It provides data binding ability, offering a rich user experience.  It helps developers achieve more functionality with short codes. AngularJS provides reusable components and is unit testable. The views are pure Html pages.