Mobile devices have been at the forefront of the digital revolution over the last decade. With mobile devices accounting for roughly half of total web traffic, the internet has evolved into a mobile-first market. Take a look around and you would see every Tom, Dick, and Harry tapping, scrolling, and clicking on his/her smartphone. The number of smartphone users in the world as of 2021 is 6.378 Billion, which translates to 80.69% of the world’s population owning a smartphone. Mobile has changed the way the world works. So it is imperative to adopt a mobile-first approach for any business if you want to attract maximum customers.
So what is a mobile-first approach?
Mobile-first is an approach in which web designers start product design for mobile devices first. It’s a strategy that considers the mobile user’s needs first. Earlier when a website was developed, it was designed assuming the visitors would visit the website through a desktop. But this is not the case in today’s website development space. Today web designers design the website for the smallest screen first and then gradually work their way up to larger screen sizes. It is one of the best strategies to create either a responsive or adaptive design.
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Keep it simpleWhen designing for mobile, it is very important to keep things simple because these devices have small screens. Mobile users look for a simple design in a website that is easy to navigate and visually appealing at the same time. Make sure you keep only the essential element, and not annoy your mobile users with elements like pop-ups, ads, and other content they don’t want to see. Use the platform to include only the content they’re looking for. A simple, mobile-friendly website can attract customers from any corner of the globe and generate high revenues.
Prioritize contentIn the marketing world, we often hear the phrase “content is the king”. When it comes to mobile-first design, designers must keep in mind the importance of content. As there are space restrictions on smaller screens, web designers must work with content developers to ensure only the relevant content that is mobile-friendly is updated on the website. It is bad to burden the visitors with irrelevant content that is difficult to read. The users will find it annoying and will leave your website site immediately. This will increase the bounce rate of your website.
Place your CTA carefully and strategicallyThe call to action button or CTA plays an important role in converting a lead into a customer. When designing a mobile-first website, keep in mind that your users will be using their fingers rather than a mouse. So, use larger fonts for your CTAs to ensure that they can be easily read and clicked. Also, make sure the CTA is properly placed where it’s clearly visible to your website visitors. The best way is to place your CTAs above the fold. This will ensure that they will be visible in the viewport when your website first loads.
Provide easy navigationEasy Navigation is of utmost importance when it comes to delivering a neat and clean user experience on mobile devices. If a user finds it difficult to navigate through the website pages, it will result in a poor user experience. Web designers can make navigation easier for the users by leveraging features like navigation drawers (using Hamburger menus) to display secondary elements of the website. This will help users to navigate smoothly to find the necessary information easily.
Mobile-first testing processThe most effective way to ensure that a website provides optimal user experiences across devices is to test it on actual devices. This testing, however, is not a one-time event; you must continue to test and retest your website across multiple mobile devices on a regular basis. Because dozens of new phones are released each year, and just because your website looks good on one device does not guarantee that it will look good on others.
Today mobile devices are dominating the digital world. Mobile traffic is continually increasing. Globally, an increasing number of web users are shifting from desktop computers to mobile devices to access the internet, and this trend shows no signs of slowing down. It makes sense for designers to adopt the mobile-first approach when designing the website. Incorporating a mobile-first design will not only give your users the best possible experience but also help your businesses reap the rewards in the future.
Zeksta technology is a leading website development company that has been adopting a mobile-first approach in designing websites for clients across the globe.
To know more, visit www.zeksta.com