In this episode, the host shubdeep talks about Creative thinking and ways to implement it at the workplace.
Here is the transcript
Slide 1 :
Creative thinking at Workplace
Slide 2 :
- What is Creative Thinking?
- The need for Creative Thinking at Workplace.
- How to encourage Creative Thinking?
- Roadblocks to Creative Thinking
- Tools to develop Creative Thinking in an individual & team
Creative Thinking is an ability.
-Ability to do things differently.
-Think of new solutions or approaches to problems
-Adapt existing methods to new situations
-Convert failures to success
In 1968, a scientist at 3M’s headquarters in Maplewood worked on developing a strong adhesive. He accidentally developed a weaker adhesive which was easily removable.
Around this time, another 3M employee used this adhesive to stick the paper to the hymnal.
Two other members of the research team—found a way to make the adhesive attach to one piece of paper or objects and be easily removed,
The result was Post its.
Creative thinking is an Attitude.
-Be able to accept new situations
-Think outside the box
-Accept that there are several possibilities to a problem or concept
During the 1300s to 1400s, people had developed a very basic form of printing. It involved letters or images cut on blocks of wood. The block would be dipped in ink and then stamped onto paper.
A German man named Johann Gutenberg saw an opportunity. Instead of using woodblocks, used metal instead. This became known as a “movable type machine, and thus printing press was born.
Slide 7 :
Creative thinking is a process.
Not a bolt of lightning
It is hard work
A gradual refinement of a product or idea
The work on the light bulb started in 1878.
Between 1878 and 1880, Thomas Edison and his friends worked on at least 3000 theories to develop it.
Need for Creative Thinking
– To seek a new strategy
– For new products & processes
– To innovate
– To diversify
Amul – Anand Milk Union Limited
Biggest dairy brand in India
Founded on 14 Dec 1946
CEO: R.S. Sodhi
The market situation had changed when the coronavirus pandemic struck the world.
Cost the milk producers in India 112.3cr every day
Restaurants were closed.
Lockdown restrictions were in place
This resulted in Other brands decreasing their supply of milk products, shutting down plants.
When other companies struggled to keep their supply chain growing, Amul introduced 33 new products in the market
Took advantage of Change in consumer behavior Household consumption of milk products skyrocketed, this gave rise to homemade food.
Millions of people started buying packaged milk instead of loose milk
Other brands underestimated this and decreased their procurement, Mr. Sodhi insisted that they keep the supply chain functioning at full capacity.
As a result demand for milk products increased.
They realized that transporting products through trucks was not possible due to lockdown restrictions, so they used trains
How amul managed to manage its resources properly and coordinate supply chains
Amul signed an IT services agreement with IBM. amul invested 80 crores into digital transformation. IBM developed a digital system to track the operation of the supply chain of Amul
Incentives were given to workers, stay arrangements to save workers from covid.
Amul also made deals with third-party ecommerce sites like big basket, dunzo, Flipkart, Swiggy to sell butter cheese and paneer.
Because this amul secured 60,000 orders through Zomato and sold 3 crores with of amul products across 200 cities.
Invested heavily in marketing, amul cool ad was viewed 10 times more than the IPL ads. When Doordarshan started broadcasting Mahabharata Ramayan, they started running their old ads.
How to encourage an environment for creative thinking?
– Encourage new ideas
– Empower people
– Establish effective communication
– Believe in people
– Have a mission statement
– Motivate people
– Learn from mistakes
When an idea is suggested
-Allow only positive comments
-This idea could be the trigger
-Give the idea its due
-Give the reason for a rejection
-Creates involvement and belonging
Effective communication: It is the Cornerstone of creative thinking.
-Know and understand others
Believe in people
-A confident person gives and shares ideas and experiences
-Looks beyond, crucial to creative thinking
-Should have a set of clear human values
-Recognize the values to encourage the creative potential
Learn from mistakes
When mistakes happen do not make it a forum to pin a scapegoat
Make it a learning experience
Changing strategies quickly is necessary to survive
Roadblocks to creative thinking
-The negative concept of self
Tools to develop Creative Thinking
-At the individual level
-At the Team level
-Short positive statements to empower yourself
-Create affirmations to fit your specific needs
-Repeat them during your free time, this allows the message to register in your sub-conscience
-A tool that works on an individual level
-It is the use of pictures & images to inspire you
-Ability to visualize is central to Creative Thinking
-Visualize the end product or result
-Maintaining a journal is a useful tool
-Helps record ideas
-Helps keep track of the various phases of creative thinking towards achieving your goals
-Mind Mapping is a form of visual thinking which allows you to explore ideas using keywords, which trigger associations in the brain to spark further ideas.
-Visual thinking is known for the powerful way in which it can boost our memory, productivity, and creativity.
-Select a team leader who describes the problem to the team
-Ask for ideas and record them
-Evaluate the ideas when after enough ideas generated
-Select the most viable idea.