What is a brand? Wikipedia defines a brand as “a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers”. Jeff Bezos, the founder of Amazon puts it this way: “Your brand is what other people say about you when you’re not in […]
“How do I gain a competitive edge ?” This is what most entrepreneurs around the world often ask. The answer to this question is mobile apps. Let me explain! We live in a time when businesses no longer use traditional methods to market their products, such as handing out leaflets, printing advertisements, and erecting billboards.
Today we live in a digital world where Information is served through websites. We rely more on the Internet and digital information. In this day and age, having a website is crucial for any business. If you own a business and don’t have a website, you are definitely losing out on opportunities for your business.