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Digital Marketing Services : We Create & Execute Digital Strategies For Businesses And Brands

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Introduction

Digital marketing services helps to Connect with your target audience in the right place and at the right time which is the key to a successful marketing strategy. There’s no denying the fact that the number of people who go online every day is increasing rapidly. Consumers today are connected to the internet 24/7 which means you need to meet them where they are spending time. By leveraging digital marketing techniques in your marketing campaigns, you can reach a larger audience in a way that is both cost-effective and measurable.

We are a digital marketing company in India offering cost-effective digital marketing services across the globe. We help your business establish an online presence, drive traffic to your website, convert them into leads and thus increase revenue.

How Our Digital Marketing Services can benefit your business.

Low cost

Marketing and advertising your products or services using traditional marketing techniques like newspapers, print media, outdoor billboards sound expensive. Marketing via digital platforms offers a more affordable alternative by creating more impact and reaching more consumers while costing you relatively less.

Less time consuming

Marketing your product or services takes less time using digital marketing methods. Tools like Google ads allow you to run ads and reach a larger audience in a short period of time. It takes relatively less time to develop a marketing strategy. Digital marketing makes it possible to see the results of your marketing effort immediately. 

Huge return on investment

Digital marketing offers a high return on investments. Digital marketing strategies like Email marketing or running advertisement campaigns on social media platforms require low investment but have the potential to reach a wider audience that can convert into valuable customers for your business.

Easy to measure

The success of any digital marketing campaign is easily measurable. Tools like Google Adwords help you know how your ad is performing on Google, how many people viewed the ad, and also the conversion rates. Google Analytics is a tool that tracks your website activity. It helps you know the source from where your traffic is coming to your website.

Brand building

You can use digital platforms to build your company’s brand and reputation. You can build your brand by having a well-developed website, a blog featuring quality content and informative articles, a social media channel that will help you expand your reach and create brand awareness.

Precise targeting

digital marketing platforms allow for targeted campaigning where ads are shown to customers based on their preferences. Social media platforms like Facebook employ a smart algorithm that studies user behavior. This allows Facebook to show specific ads to the user with a specific interest. This enables the business to reach the right audience and increase the chances of sales

Global reach

Unlike traditional marketing where the advertisement is limited to geographical areas, Digital marketing has no boundaries. Using digital platforms, ads can reach any part of the world. Digital marketing has allowed even small businesses to go global. This has helped them achieve a wider audience in a short period of time.

Segmentation

Digital platforms like Facebook allow customer segmentation as in businesses can target customers based on gender, age group, etc. If you have products that cater to women, you can target only the women audience using the digital platforms. This allows businesses to be target-specific saving time and reducing cost.

Greater engagement

In order to retain your customers in this highly competitive business world, it is crucial to engage with your customers. Digital marketing allows you to engage with your customers using digital media channels. These platforms allow you to answer customer queries, take feedback and generate sales. This can be achieved by posting blogs, newsletters, promotions, special offers.

Know your competitors

Digital marketing strategies allow you to stay ahead of your competitors by tracking their activities using competitor analysis tools. Taking a look at the competitor’s strategy and planning accordingly can help you get an edge over your competitors.

Digital Marketing services

Search Engine Optimization (SEO)

Search Engine Optimization is the practice of optimizing a website or webpage in order to increase traffic and rank higher on the Search engine result page. Our SEO experts at Zeksta can help you achieve higher organic rankings and increased visibility in search results. And to achieve this goal, we perform extensive keyword research, competitor analysis, conducts on-page and off-page optimization, Creating unique content, and tracks your results with Google Search Console and google analytics. We follow white hat SEO practices to ensure that our strategies are in line with the search engine guidelines. These practices allow us to attract high-quality traffic to your website, generate leads, and increase your conversions.

Social Media Marketing (SMM)

Social Media Marketing is a technique that makes use of  Social Media Platforms to generate a huge amount of leads by promoting your products and services. Our expert Social Media Marketing team integrates Social Media Channels and Organic Search Strategy and solutions to make sure your website gets the right visibility online and generates leads.  We run social media campaigns to help your business reach the maximum audience and engage your followers. Our digital marketing team identifies your goals, performs competitor analysis, and evaluates your customers’ online behavior using data and analytics. We help you leverage the best Social Media Platforms to drive the best ROI for your business.

Search Engine Marketing (SEM)/ PPC

Search engine marketing (SEM),  also called Pay per click (PPC) marketing is the act of using paid strategies to increase search visibility. Our PPC Specialists are AdWords certified, who create high-quality campaigns by using the target options and keywords with an attractive landing page to convey our message or content to our audience. We help you reach your potential customers quickly and with precision with a data-driven PPC campaign. Our team creates attractive ad copies with beautiful design and appealing content, optimizes your bidding strategies and device targeting tactics, and monitors your ROI for each keyword. Our expert digital marketing team helps you set up & optimize your PPC campaigns thereby making the campaigns cost-effective for you.

Content Marketing/Content writing

Content marketing is a form of digital marketing strategy that focuses on creating, publishing, and distributing content for a targeted audience online. Our content marketing specialists use content marketing strategies to deliver quality content to your users to generate sales and leads. We have a dedicated team of content writers who help create engaging and educating content to build brand recognition. We write content for your website as your website’s content is the foundation of your SEO and the reason many people visit your site. Our content specialists write headlines that pack a punch, utilize high-performing keywords, use images, videos and GIFs to create captivating content that ultimately converts.

Online reputation management (ORM)

Online reputation management means building a digital public image. ORM is all about monitoring and managing your brand’s reputation across the internet, ensuring that your business is represented online in a positive light and that potential customers are left with a great impression of who you are and what you do. Customer reviews and feedback can make or break your online popularity. Our ORM specialists help you improve your online reputation. Our team utilizes state-of-the-art online reputation management software to improve your review generation, review monitoring, and review response publishing tactics and acquire more positive reviews.

Email marketing

Email Marketing allows your clients and customers to stay updated about your company, product, or services regularly. It provides value to the customers that help to increase brand loyalty and trust. Our email marketing team comes up with the best Email marketing campaigns that keep your customers connected with you. We create personalized email newsletters to ensure the emails don’t land on spam folders and encourage your customers to take the desired action. Our team works on building your subscriber list, tests email campaigns before delivery, and creates engaging content to keep your customers hooked.

Why us?

We are a digital marketing company that provides goal-oriented and result-driven advertising solutions. Our aim is to help businesses increase their client retention rate and maximize conversion opportunities.

Let us give you a few  reasons why you should choose Zeksta for all your digital marketing needs.

Years of experience

Our digital marketing specialists have years of industry experience under their belt in driving powerful digital marketing strategies for clients from different business verticals across the globe.

High-quality service

Our dedicated team of digital marketers focuses on providing high-quality service to our clients. We leverage innovative tools and technologies that assure optimum performance & cost-effectiveness for our clients.

Expertise

Our company houses a team of digital marketing experts that are highly skilled and are well-versed with the latest digital marketing trends. With their help and expertise, we devise the best digital marketing strategy for your business.

Customer satisfaction 

Our digital marketing team strives to satisfy customers by incorporating result-driven marketing strategies. Our unique approach to things and ability to deliver expected results have helped us score projects from leading clients across the globe.

SEO Process

Keyword Research

Keyword research is the most important phase in SEO.  Our SEO experts conduct a thorough Keyword research that involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of high usage by searchers and relatively low competition within the search engines.

Competitor analysis

Our marketing team conducts in depth analysis of your competitor’s website. This will help us gauge your website’s performance against your competitors.

Goal setting 

At this stage, the goals are set for the SEO plan.  One big advantage of SEO over other advertising options is that the goals are measurable . Goals are discussed with the clients analyzed and reported by our SEO team . SEO plan can be modified according to the findings of these progress reports.

Content building

Search engines crawl your website and if they find good content, they will show it on the search engine result page. Our content management team makes sure your website is filled with rich content that a search engine would like. This leads to your website ranking higher on the search engines.

Page optimization

At this stage our SEO team works on something called “On page optimization”. Here optimization is performed on the contents that are within the website like page title, meta tags and description, header tags, Alt tags , Image optimization etc.

Social and link building

During this stage of the process, we help clients establish a social media presence and leverage their  social media profiles to share site content and connect with customers and potential customers. We also use Google my business to increase visibility for local searches. We also work on link building by getting link juice from websites that have high domain authority and page authority. This will increase the chances of search engines crawling your website.

Frequently Asking Questions

Digital marketing is cost effective. Unlike in traditional marketing where you have to depend on newspapers, print media for marketing your products which is quite expensive, most of the digital platforms are freely and readily available. Using digital platforms can help you reach a wider audience in less time which reduces the overall cost.

Yes definitely. As more people are using the internet looking for products and services, employing digital marketing services from a leading digital marketing company like zeksta will benefit you in many ways.

Our digital marketing team consists of marketers, SEO specialist, social media experts, PPC adwords specialists , analytics specialist, content writers and graphic designers.

Yes, If you have a website, but it’s not ranking on search engines. Then you are losing your customers to your competitors. Having a SEO strategy to rank your website higher On search engine is a must. Our SEO experts will help with that.

It depends on your website’s age. It will take time to rank a website that is newly launched. Typically it can take 6months to a year to rank your new website on Google.

Our digital marketing team follows white hat SEO techniques to rank your website. We make sure our strategies are in line with the search engine guidelines in order to avoid penalties to your website

It depends on your business objective. If you want to rank your website organically on google, then SEO is the best. If you are looking for brand awareness and lead generation, then social media marketing is the best. if you want to promote your product and looking for sales, then PPC is best

Facebook, twitter, Instagram, Youtube, pinterest  are the most popular social media platforms used by businesses to promote their products

A rich content is a must for your website. Our content writers will write content that is appealing to your audience. We write engaging and educating content that caters to all ages

It is advised to publish blogs every week. It is important to update your website content regularly as outdated contents can make customers lose interest in your website. 

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